About Whiteriver Group


On behalf of Whiteriver Group, we would like to welcome you to our new website. We have added many new products and ranges to ensure you have the latest designs and also improved our website to ensure that it is easier to navigate.

Whiteriver Group is a privately owned business that first started distributing flooring in 1997 and have since grown to become the market leaders in laminate and engineered flooring in Ireland. Over the years our company has also broadened its product range to include internal doors, mouldings and composite decking. The company was started by Brian Wogan and is now lead by his sons Iain and Bernard Wogan.

Our aim is to provide our partners with top quality value for money products, technical/marketing support, and world class service.

The Group is made up of two divisions which operate from two different facility’s.

Whiteriver – Cluide, Dunleer, Co. Louth.

Laminate flooring, engineered flooring, underlay and composite decking.

Seadec – Ferbane Business & Technology Park, Ferbane, Co Offaly.

Internal doors, fire doors and mouldings.

Whiteriver and Seadec products are available nationwide from all leading builders providers, DIY, furniture, flooring and door stores.

We have invested heavily in recent years to build our product offering and marketing support to make it easier for you to find the product you want. Along with our own established Whiteriver and Seadec brands we continue to work in partnerships with many leading manufacturers including laminate flooring producers Kronotex and HARO.

If you require any further help or information please do not hesitate to contact our customer service team. enquiries@wrg.ie

Finally, we would like to thank you for taking the time to look at our website.

Bernard, Brian & Iain Wogan.







Meet the team