Whiteriver Group

About Us

Allow us to introduce ourselves. 

Whiteriver Group is a privately owned business that first started distributing flooring in 1997 and have since grown to become the market leaders in laminate and engineered flooring in Ireland.

Over the years our company has also broadened its product range to include internal doors, mouldings and composite decking. The company was started by Brian Wogan and is now lead by his sons Iain and Bernard Wogan.

Our aim is to provide our partners with top quality value for money products, technical/marketing support, and world class service.

What is Whiteriver Group

Whiteriver Group

The Group is made up of two different divisions which operate from two different facility’s, operating seamlessly to deliver quality products to customers nationwide. 


Cluide, Dunleer, Co. Louth

Laminate flooring, engineered flooring, underlay and composite decking, 


Ferbane Business & Technology Park, Ferbane, Co. Offaly

Internal doors, fire doors and mouldings. 

What we aim for.

We have invested heavily in recent years to build our product offering and marketing support to make it easier for you to find the product you want. Along with our own established Whiteriver and Seadec brands we continue to work in partnerships with many leading manufacturers including laminate flooring producers Kronotex. 

Need to get in touch?

If you require any further help or information please do not hesitate to contact our customer service team.


Alternatively you can visit this page below. 



Bernard Wogan


Brian Wogan
Founder & Director

Iain Wogan
Co-CEO & Head of Sales