Whiteriver Group is pleased to announce our exciting new partnership with Bjelin, a leader in sustainable flooring technology. This collaboration designates Whiteriver as a national distributor for Bjelin’s innovative hardened wood range, Woodura Planks, bringing this eco-conscious flooring solution to the Irish market.
“As more end-users seek greener options, we believe architects, designers, and homeowners in Ireland will appreciate the sustainable benefits and wide board dimensions of Woodura Planks,” says Iain Wogan, Co-CEO and Head of Sales at Whiteriver Group. “We’re thrilled about this partnership, and we’ve already handpicked 25 select customers to launch Bjelin’s groundbreaking products.”
Woodura Planks are crafted using a revolutionary technology developed by Bjelin’s sister company, Välinge Innovation, making these floors three times stronger than traditional wood options and highly resistant to dents and moisture. Our customers will enjoy the impressive XXL format and a selection of eight stunning colors, all with a premium pro matt lacquer finish, ideal for both high-traffic commercial and residential spaces.
“We’re excited to partner with Whiteriver Group, as our shared values – particularly our commitment to sustainability – create a strong foundation for this collaboration,” says Simon Darbyshire, Managing Director of Bjelin UK. “Together, we aim to empower customers to create inspiring environments that stand the test of time.”
The Woodura Planks’ raw materials are sourced directly from FSC-certified forests, ensuring maximum efficiency and minimal waste, helping both the climate and home. These floors also feature Bjelin’s leakproof 5G Dry locking system, allowing for a smooth, glue-free installation, while watertight joints prevent any leakage through seams.
About Whiteriver Group
Whiteriver Group, an Irish business rooted in Dunleer, Co. Louth, has been a leader in the flooring market since 1997, offering an extensive range of flooring, decking, and cladding products. The company was inspired by the White River that runs through Dunleer, and its legacy in the Wogan family dates back to the 1930s. Today, Whiteriver is led by brothers Iain and Bernard Wogan, building on a heritage of quality and innovation in interior solutions.
About Bjelin
Bjelin, part of the Swedish Pervanovo group, is at the forefront of sustainable flooring innovation. With production facilities in Sweden and Croatia, Bjelin continues to pioneer advancements in flooring technology, including the patented Woodura® technology, which produces durable, eco-friendly hardened wood floors marketed worldwide.
This partnership brings Whiteriver’s customers an exceptional, long-lasting flooring solution designed for the future.
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